The Team



Co.create NYC



Make It Nice





Sandra Di Capua

Sandra is a Partner of Co.create NYC, an experiential marketing and design firm. She has worked in the food industry for 10 years and began as assistant to renowned cookbook author, Joan Nathan. She later moved to New York to join the team at Eleven Madison Park. There, she began as a coat check and worked her way up, eventually becoming project manager and working on the purchase of Eleven Madison Park, developing and opening the food and beverage programs at the NoMad Hotel, and helping to write, edit, and publish Eleven Madison Park: The Cookbook, and I Love NY: Ingredients and Recipes.


Aaron Ginsberg

Aaron works in the corporate offices of Eleven Madison Park, The NoMad, and Make It Nice, as Director of Strategic Development. A native New Yorker, he first jumped into the advertising industry after graduating from Union College, a small liberal arts school in Upstate New York, but ultimately followed his passion for hospitality and the restaurant industry. 


Wicked Good Media

Wicked Good Media is a NYC-based video production, marketing, and communications company. Sarah Rosenberg (Founder, CEO) and Hallie Delaney (Exec. Director) work with a range of clients, developing and implement press, multimedia, and experiential campaigns. WGM’s philosophy is really quite simple: innovative and compelling stories generate interest, inspire loyalty, and establish a strong brand. When Sarah and Hallie say, “We’ll think of something,” they mean it. And, you know it’ll be wicked good.